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First Choice Business Brokers Santa Cruz

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

First Choice Business Brokers Santa Cruz

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

First Choice Business Brokers

Santa Cruz

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

Selling a Business?

Get the most value for your business with First Choice Business Brokers. Start here

Buying a Business?

First Choice Business Brokers will help you find the perfect business. Start  here

Value My Business

Learn how much your business is worth in today's market. Start here

Selling Your Business with Ease

Effortlessly Navigate the Sale of Your Business with Proven Strategies.

Sell My Business

Business For Sale Quick Search

From business brokerage to mergers and acquisitions; we are the business sale specialist!

The World's Authority in Business Sales

Unmatched Network

Connecting buyers and

sellers nationally

$12.5B in Business Listings

100's of businesses added
to our roster annually

Industry Leaders

Decades of experience in successful business sales

Featured Businesses For Sale

Ready To Invest In Your Future?

We are business owners, just like you!

From business brokerage to mergers and acquisitions; we are the business sale specialist!

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Business Sales

Confidential Listing Services for Business Owners who wish to sell.

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Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

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Buyer Representation

Our Sales Professionals guide business buyers through the business purchasing process.

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Business Search

Finding the right business for your interests, income requirements and location.

A woman in a green shirt is smiling with her arms crossed.

Business Sales

Confidential Listing Services for Business Owners who wish to sell.

A man in a suit and tie is smiling with his arms crossed.

Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

A woman wearing glasses and a blue jacket is smiling.

Buyer Representation

Our Sales Professionals guide business buyers through the business purchasing process.

A man in a white shirt and tie is standing with his hands in his pockets.

Business Search

Finding the right business for your interests, income requirements and location.

Discover Your Trusted Santa Cruz Business Broker

We're your growth partner in Santa Cruz, dedicated to navigating your path to success with our business broker service. Let's maximize your business potential together.

National Reach, Local Expertise

Connecting Entrepreneurs with Opportunities Across North America

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A white background with a few lines on it

74

Office Locations

102

Territories Served

187

Business Brokers

$15 B

In Business Listings

Latest Business News

The latest news on buying and selling your business

By duda January 29, 2025
Despite the economic uncertainties of recent years, 2024 has demonstrated that opportunities thrive in every market. According to the latest BizBuySell Insight Report,https://www.bizbuysell.com/insight-report/, business acquisitions are not only rebounding but evolving in ways that make this an exceptional time to become an entrepreneur. For aspiring business owners, the landscape is rich with possibilities, and for sellers, the market offers solid value when approached strategically.
A man is using a calculator while holding a piece of paper.
By duda December 3, 2024
Learn why relying on generalized averages for Discount for Lack of Marketability (DLOM) can overlook critical factors unique to a company. Discover insights from the Stout Restricted Stock Study and explore tools like the Stout Calculator to refine your valuation process.
How to Identify Profitable Businesses for Sale in Any Market
December 3, 2024
Learn how to identify profitable businesses for sale with strategies on where to look, conducting financial due diligence, assessing market position, and recognizing untapped growth potential. Gain insights to ensure your investment thrives in any market condition.

Why First Choice Business Brokers Santa Cruz?

The World’s Authority in Business Sales

Buying or selling your own business can be one of the most difficult aspects of business ownership. With so many businesses for sale and so many prospective buyers, it can be overwhelming just figuring out where to begin. Fortunately, First Choice Business Brokers provides a nationwide network of Business Sales Professionals to help guide you through the buying or selling process.


Since we were established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have listed and managed the sale of over $12.5B in businesses for sale. Buyers and sellers alike can enjoy the ease and expertise of a national network of professional business brokers.


With First Choice Business Brokers, you can enjoy the greatest selection of businesses for sale nationwide. Or as a seller, you can expect to receive individualized attention in your local market.


First Choice Business Brokers is proudly a member in good standing with the International Franchise Association, Canadian Franchise Association and International Business Brokers Association.

Expert Business Brokerage Services in Santa Cruz

Key Services Offered by Business Brokers:

  • Sell Your Business: Santa Cruz brokers prepare your business for sale, connect you with qualified buyers, and manage the sale process to ensure a smooth transition.
  • Buy a Business: They help potential buyers identify suitable business opportunities and understand the investment potential.
  • Business Valuation: Using various methods, brokers provide accurate business valuations to set fair prices.
  • Buyer Representation: Expert advice and guidance are offered to navigate the complexities of purchasing a business.
  • Transactional Guidance: Brokers ensure legal and procedural compliance from due diligence to closing deals.
  • Merger and Acquisition Services: Specialized services are available for complex transactions involving mergers and acquisitions.

Expanded FAQs for Business Brokerage Services

  • Q1: Why should I use a business broker to sell my business?

    Utilizing a business broker maximizes your chances of getting the best price for your business. Brokers leverage their marketing expertise, extensive buyer networks, and skilled negotiation tactics to navigate the complexities of the sales process efficiently.

  • Q2: How do business brokers determine the value of a business?

    Business brokers employ a comprehensive approach that includes market analysis, financial review, and comparison to similar businesses in the industry to determine a business's fair market value.

  • Q3: Can a business broker help me buy a competitor's business?

    Yes, business brokers provide discreet and strategic support to help you acquire competitor businesses. They manage the process from initial search to negotiation, focusing on confidentiality and strategic expansion.

  • Q4: What is the role of a business broker in mergers and acquisitions?

    In mergers and acquisitions, brokers serve as intermediaries who facilitate discussions and agreements between parties to ensure a deal that benefits both sides, managing complexities and ensuring compliance with all legal and financial requirements.

  • Q5: What should I look for in a business broker?

    When choosing a business broker, it’s crucial to consider their experience, industry expertise, and track record. Also, look for membership in reputable brokerage associations, which signals adherence to industry standards and ethics.

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