About Us

First Choice Business Brokers (FCBB) is a premier nationwide firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

Our Mission and Values at First Choice Business Brokers

A Business Sales Organization

Founded in 1994, First Choice Business Brokers has accelerated to become the largest Business Sales Organization in Nevada. More than half of the total number of agents who sell businesses in Las Vegas work for First Choice Business Brokers – thus giving Buyers and Sellers the largest network of business brokers. Our exclusive listings are available to First Choice agents only.


FCBB is a member in good standing with the Institute of Business Appraisers, International Business Brokers Association and a member of the Las Vegas Chamber of Commerce.


Our team of agents come from varied backgrounds such as accounting, legal, banking, real estate and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.


The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer the Buyer the greatest selection of businesses available, yet small enough to give the Seller individual attention.



To build a team of specialists; Business Brokers that assist entrepreneurial minded people to buy or sell their business, providing them with the lifestyle they've always dreamed of.

Our Mission and Values at First Choice Business Brokers

A Business Sales Organization

Founded in 1994, First Choice Business Brokers has accelerated to become one of the largest Business Sales Organizations in the country. First Choice Business Brokers has offices in 36 states and has the ability to sell business in ALL major metropolitan areas –  giving Buyers and Sellers a vast network of business brokers and many opportunities.


It is our mission to provide the best service, with integrity and transparency, in assisting business owners and future business owners with their transaction.


FCBB is a member in good standing with the Institute of Business Appraisers, International Business Brokers Association and a member of the many Chambers of Commerce.


Our team of agents come from varied backgrounds such as accounting, legal, banking, real estate, former business owners and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.


The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer the Buyer the greatest selection of businesses available, yet small enough to give the Seller individual attention.


Our Business Brokers have access to a network of specialists, lawyers, accountants, insurance agents, and tax advisors, to assist in every aspect of the transaction as needed to make the sale go as smoothly as it possibly can.  You are the expert in your business, we are experts at selling your business.  We value the trust you put in us with one of the biggest decisions most people will make in their lifetime.

National Reach, Local Expertise

Connecting Entrepreneurs with Opportunities Across North America

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119

Territories Served

278

Business Brokers

$15 B

In Listed & Managed Business Listings

Find Your Local Business Broker

NATIONAL REACH, LOCAL EXPERTISE

Find your local business broker and take the first step towards buying or selling a business with confidence. Whether you're seeking small business brokers or the top M&A advisors near you, we have the experts to assist you. Click on one of the offices on the map to connect with a trusted professional who understands your unique needs. Whether you want to sell your business, buy a new business, or learn how to grow your current business through acquisitions, our local business brokers are here to guide you every step of the way.

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Words. First Choice Business Brokers

The World's Authority in Business Sales

Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Find a Location

Our Office Locations

First Choice Business Brokers Santa Cruz

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325 Soquel Ave, Santa Cruz, CA 95062

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First Choice Business Brokers Silicon Valley

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100 So Murphy Ave, Suite 200, Sunnyvale, CA 94086

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First Choice Business Brokers Tri-Valley

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4695 Chabot Drive, Suite 200, Pleasanton, CA 94588

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First Choice Business Brokers Monterey

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288 Pearl St, Monterey, CA 93940

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First Choice Business Brokers San Francisco

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Four Embarcadero Center, Suite 1400, San Francisco, CA 94111

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First Choice Business Brokers North Bay

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427 Mendocino Ave. Suite 100

Santa Rosa, CA 95401

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Why First Choice Business Brokers San Francisco Bay?

The World’s Authority in Business Sales

Buying or selling your own business can be one of the most difficult aspects of business ownership. With so many businesses for sale and so many prospective buyers, it can be overwhelming just figuring out where to begin. Fortunately, First Choice Business Brokers provides a nationwide network of Business Sales Professionals to help guide you through the buying or selling process.


Since we were established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have listed and managed the sale of over $12.5B in businesses for sale. Buyers and sellers alike can enjoy the ease and expertise of a national network of professional business brokers.


With First Choice Business Brokers, you can enjoy the greatest selection of businesses for sale nationwide. Or as a seller, you can expect to receive individualized attention in your local market.


First Choice Business Brokers is proudly a member in good standing with the International Franchise Association, Canadian Franchise Association and International Business Brokers Association.

Key Services Offered by Business Brokers



  1. Sell Your Business: Brokers facilitate the sale by preparing the business for sale, finding qualified buyers, and managing the sale process to ensure a smooth transition.
  2. Buy a Business: For those looking to acquire a business, brokers offer services such as identifying opportunities that meet specific criteria and helping buyers understand the potential of their investment.
  3. Business Valuation: Accurate business valuations are crucial for setting fair prices. Brokers use various methods to appraise business values comprehensively.
  4. Buyer Representation: Brokers represent buyers, providing expertise and advice to navigate the complexities of purchasing a business.
  5. Transactional Guidance: From due diligence to closing deals, brokers offer guidance throughout the transaction process to ensure legal and procedural compliance.
  6. Merger and Acquisition Services: For larger transactions involving mergers and acquisitions, brokers provide specialized services to facilitate these complex dealings.

FAQs about First Choice Business Business Brokers San Francisco Bay

  • Q1: Why should I use a business broker to sell my business?

    Using a business broker ensures that you receive the best possible price for your business. Brokers bring expertise in marketing, buyer networks, negotiation, and transaction structuring.

  • Q2: How do business brokers determine the value of a business?

    Brokers use a combination of methods including market analysis, financial review, and industry comparables to determine the most accurate value of a business.

  • Q3: Can a business broker help me buy a competitor's business?

    Yes, business brokers can assist in acquiring competitors. They provide confidential searches and negotiations, helping you expand your business footprint effectively.

  • Q4: What is the role of a business broker in mergers and acquisitions?

    In mergers and acquisitions, brokers act as intermediaries who facilitate the negotiation and ensure that both parties reach mutually beneficial agreements.

  • Q5: What should I look for in a business broker?

    Look for brokers who are experienced, have a strong track record, understand your industry, and are members of reputable brokerage associations.