First Choice Business Brokers San Francisco Bay Area and Monterey Bay Area Expands into Los Angeles
Seven-location California network now spans the state's two largest business markets
San Francisco and Monterey Bay Areas, CA — First Choice Business Brokers franchisees Eric Johnson and Michelle Koblas announced the acquisition of the Los Angeles franchise location in early 2026, extending their Northern and Central California operation into Southern California and establishing one of the most geographically significant business brokerage networks in the country.
The expansion is well-timed. California is home to approximately 4.2 million small businesses — roughly 11.6% of all small businesses nationwide — and five of the state's top seven counties by business sales volume fall within the combined service area of the seven offices. Together, the San Francisco Bay Area and Los Angeles represent the second and third largest markets for business sales in the United States.
"Expanding into Los Angeles wasn't just a strategic move — it was a natural next step," said Eric Johnson. "We've already seen real impact in the months since the acquisition, and we're excited about what it means for business owners across California who now have access to a broader network of professionals and resources."
Johnson and Koblas have built their practice around a mission that goes beyond the transaction. Since joining the First Choice network, they have focused on helping entrepreneurs navigate major life transitions — honoring the legacies business owners have built while creating meaningful opportunities for buyers and fostering successful outcomes for all parties involved.
"Our commitment has always been to the people behind the businesses," said Michelle Koblas. "Whether someone is ready to sell after decades of hard work or a buyer is stepping into ownership for the first time, we're here to guide them through one of the most important decisions of their lives."
With seven locations now fully operational across the San Francisco Bay Area, Monterey Bay Area, and Los Angeles, Johnson and Koblas are positioned to serve California's diverse business landscape from the North Coast, to the Central Coast and well into Southern California — backed by the expertise, integrity, and personalized service that have defined their growth within the First Choice Business Brokers franchise system.
About First Choice Business Brokers
First Choice Business Brokers is one of the nation's leading business brokerage franchises, providing professional services for business buyers and sellers. The company specializes in facilitating successful business transactions while helping entrepreneurs achieve their personal and financial goals through strategic business ownership transitions.
Eric Johnson & Michelle Koblas, Co-Owners
First Choice Business Brokers San Francisco Bay Area, Monterey Bay Area, & Los Angeles
CA DRE License Number: #02246354
