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Agent

Edith Wilson

License: CA DRE #02107829


Santa Cruz, California

(831) 621-0710

  • Learn more about Edith Wilson

    Edith Wilson helps business owners understand what their company is truly worth — and helps buyers find and close on the right one with confidence. 


    Edith has more than a decade of experience in commercial real estate — across warehouse, office, retail, and institutional properties — and a strong background  in management, leading teams and negotiating contracts that shapes how she approaches valuations, strategy, and problem-solving for clients navigating shifting markets.


    Her education and experience includes an MBA from California State University, Monterey Bay, and she  is a Certified Commercial Advisor.  She spent 5+ years in supervisory and managerial roles, leading cross-functional teams, advising staff and legal counsel, and safeguarding stakeholder interests through disciplined contract execution and risk mitigation.  She has founded and still leads a consulting firm facilitating CEO-to-CEO introductions for clinic operators, focused on improving profitability, efficacy, and reach.  


    With her background, she's well--versed in diverse funding structures — employee buyouts, private capital, bonds, grants, and traditional lending.


    Combining deal-making experience, financial fluency, and a genuine commitment to the businesses and communities she serves, Edith helps her clients buy and sell with confidence.


    Outside the office, Edith starts her mornings with a swim and strength training at her local sports club, then checks in on the greenhouse hydroponics beds where she grows salad greens for the Scotts Valley Unified School District. Evenings are for her husband — golden-hour walks on the beach, hikes among the redwoods, paddleboarding and kayaking the sloughs, or boat tours to spot Monterey Bay's marine wildlife with a PhD biologist guide. Special occasions bring together their large family: grown children, their spouses, grandchildren, and fur babies.






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About Us


At First Choice Business Brokers, our mission is to empower business owners in realizing their dreams by helping them successfully sell their business. We approach every interaction with empathy, recognizing the unique challenges you encounter. Our seasoned team, well-versed in the art of entrepreneurship and business acquisitions, offers expert guidance that delivers results. We are passionate about enabling individuals to unlock their full potential, providing mentorship and tools to navigate the journey of selling your business and achieving your goals.