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Agent

Edith Wilson

License: CA DRE #02107829


⚲ Santa Cruz, California

  • Learn more about Edith Wilson

    Edith Wilson, helps business owners understand what their company is truly worth — and helps buyers find and close on the right one with confidence.


    Paired with business partner Benjamin Eves, Edith brings a personal, detail-driven approach to every transaction. The team isn't salesy — they guide owners through real, tested, and verified processes designed to maximize the return on years of investment, whether an owner is expanding or preparing to sell. Edith and Benjamin's complementary backgrounds, hers in contract negotiation, compliance, and deal structuring, his in high-value negotiation and client relationships, give owners an optimized, full-service experience backed by First Choice Business Brokers' national network of 278 colleagues across 130 territories, delivered with genuine local care. Owners who work with Edith and Benjamin benefit from the momentum and synergy of a team built to get deals done right.


    Edith holds an MBA from California State University, Monterey Bay, and is a Certified Commercial Advisor. Over 30 years in real estate — including 10+ years in commercial and institutional property — she has negotiated and drafted agreements across every asset type, from acquisitions and dispositions to leases, licenses, and complex revenue-generating contracts, several reaching six-figure value increases for her clients. She brings deep strength in due diligence coordination, financial pro formas and valuation, and regulatory compliance, with 5+ years supervising cross-functional teams and advising legal counsel through high-stakes negotiations. She is well-versed in diverse funding structures — employee buyouts, private capital, bonds, grants, and traditional lending — and founded and leads a consulting firm advising on business scaling and exit planning for clinic operators.


    Outside the office, Edith stays active with swimming and strength training, tends a hydroponic greenhouse supplying salad greens to Scotts Valley Unified School District, and spends evenings with her husband exploring Monterey Bay — beach walks, redwood hikes, paddleboarding, and wildlife tours. Special occasions bring together her large family of grown children, grandchildren, and pets.






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About Us


At First Choice Business Brokers, our mission is to empower business owners in realizing their dreams by helping them successfully sell their business. We approach every interaction with empathy, recognizing the unique challenges you encounter. Our seasoned team, well-versed in the art of entrepreneurship and business acquisitions, offers expert guidance that delivers results. We are passionate about enabling individuals to unlock their full potential, providing mentorship and tools to navigate the journey of selling your business and achieving your goals.